CHATBOT FACEBOOK HOW TO
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Conversational commerce allows for personalized recommendations, lead qualification, and upselling.Īs your bot greets potential customers, it can identify their needs, ask basic questions, provide inspiration, and direct high-quality leads to your human sales team. With the right script, a Facebook Messenger bot can make sales. This all leads to real business results: 83% of consumers say they would shop for or buy products in messaging conversations.

CHATBOT FACEBOOK DRIVER

And 14.5% say a chat box to speak with a company is a driver of their online purchases. More than 16% percent of people use social media messaging and live chat services for brand research. Automate salesĭon’t limit your Messenger bots for Facebook to customer service requests. This frees up more time for humans to address more complicated Messenger conversations that go beyond the capabilities of a Facebook chatbot.

They’ll save time with instant answers to their questions, and you’ll save time by letting your Facebook Messenger chatbot answer the easy questions, like in this example from Canadian retailer Simons. Customers will be able to access the information they need, even if you’re unavailable. If you’re spending a lot of time helping people track deliveries, check your return policy, or book appointments, a little automation will go a long way.

They also ask many of the same questions over and over (and over) again. Save time for your team and your customersĬustomers expect 24/7 availability, and they hate waiting on hold. Use these ads in tandem with your chatbot to target high-intent customers. Chatbots can increase your rate of response, making it easier for people to get the information they expect in real-time, on a channel they already use.Īs a bonus, Facebook Messenger has sponsored ads, which can be targeted to people who have previously been in touch with your Page. The point is that your audience is already using Facebook Messenger, and they expect to be able to interact with your brand there.

Most people (69% in the U.S.) who message businesses say being able to do so improves their confidence in the brand.

Meta reports the potential advertising audience for Facebook Messenger is 987.7 million people.

People spend an average of 3 hours every month using Facebook Messenger (and 19.6 hours a month using Facebook itself).

More than 100 billion messages are exchanged on Meta apps every day.

Facebook Messenger has the third-most active users of any app, beat out only by Facebook and Whatsapp.

60% of people say they are open to receiving personal messages from companies.

64% of people say they would prefer to message a business than call them.

Chat and messaging are the most-used types of websites and apps, followed by social networks.

The benefits of using Facebook chatbots for business Meet customers where they areįirst, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: They can provide a customized online shopping experience and even make sales.

CHATBOT FACEBOOK SOFTWARE

What is a Facebook bot (a.k.a Facebook Messenger chatbot)?Ī chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people.Ī Facebook Messenger bot is a chatbot that lives within Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month.Ĭhatbots can be programmed to understand questions, provide answers, and execute tasks.

CHATBOT FACEBOOK HOW TO

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

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